Saturday, March 26, 2016

Comics of the week #332

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Every week we feature a set of comics created exclusively for WDD.

The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers.

These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world today.

So for a few moments, take a break from your daily routine, have a laugh and enjoy these funny cartoons.

Feel free to leave your comments and suggestions below as well as any related stories of your own…

That’s not very social

They can’t hear you

 

Innovative thinking

Can you relate to these situations? Please share your funny stories and comments below…

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Friday, March 25, 2016

Free download: Venice Serif font

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If you’re looking for a clean, functional typeface for a project, you can’t go far wrong with Unio Creative Studios’ Venice Serif, so we’re delighted that we’re able to bring it to you as a free download.

The contemporary slab-serif has an even color, a very large x-height, and generous counters, all of which makes it highly readable. The compact ascenders and descenders also give the typeface a distinct personality.

The thin strokes, combined with minimal geometric forms, make Venice Serif a stylish choice when employed as a display face.

Optimized for screen use, Venice Serif is a great choice for blogs that need a touch of contemporary style; fashion labels that produce simple wardrobe staples; or even IT companies that seek to emphasize simplicity.

Supplied in OpenType format, the download includes 193 characters in 2 styles: regular and italic. Venice Serif is free for personal use, download the files beneath the preview:

Please enter your email address below and click the download button. The download link will be sent to you by email, or if you have already subscribed, the download will begin immediately.

 

Featured image uses Trish Hartmann’s Venice Image.

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Thursday, March 24, 2016

Foundation for Emails 2.0 mainstreams responsive email design

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Today, 53% of all email opens occur on a mobile device. Since more than half of people check their emails on mobile, it’d be crazy not to have a platform with responsive email design. After all, 70% of users will delete an email if it fails to display properly. With this trigger-happy user habit, it’s clear that there’s a demand for responsive emails. One company has made it their goal to serve this demand.

ZURB has improved upon its original Foundation for Emails, originally called Ink, and come up with Foundation for Emails 2.0.

In development since last year, 2.0 focuses on quicker layouts, colors and styles, all factors that data shows users want. Email design is made more efficient, so that businesses can concentrate on what matters most to them: building their next, great product or service.

New features

Let’s get right to it—all the new features that make 2.0 better for designers, developers and, ultimately, end users. Here’s what you get:

Fully flexible grid: this applies even to small screens, which is a big deal. Create any number of columns, and still work with a fully flexible, small grid.

Built with Sass: designers have all of the perks that come with Sass at their disposal, which includes mixins, variables and partials.

Inky, the new templating language: with Inky, sifting through hundreds of annoying table tags is a thing of the past. Now, you’re able to write tags like “columns” and “row” to obtain the necessary six table tags to bring your email’s skeleton together.

Helpful UI component: the same components used in ZURB’s Foundation for Sites have been recycled for Foundation for Emails. As a result, designers can enjoy flexibility without being subject to such a steep learning curve. Here are the included components:

  • Row
  • Columns
  • Callouts
  • Inline lists
  • Vertical lists
  • Block grid
  • Thumbnails

Inline all of the styles: a useful Gulp task will inline all of your CSS for you, all from a remote stylesheet.

Handlebars: handlebars templates will keep you on track so that you don’t repeat yourself. Your header and footer can stay the same, letting you alter the content that you want.

10 templates: these new, responsive templates are so comprehensive that they cover all of your marketing, newsletter and drip campaigns, not to mention your transactional email needs.

Designer- and user-friendly

Getting to know 2.0 is intuitive and smooth because a lot of the parts from Foundation for Sites are also featured in 2.0. As Geoff Kimball, Foundation Lead, puts it:

Foundation for Emails 2 borrows many components, best practices, and workflows from Foundation for Sites. Foundation developers new to HTML emails will feel right at home.

As a result, designers and developers don’t have to waste time getting to know and learn a whole new beast from scratch again. And that’s good news for designers looking to make responsive emails work for their businesses and clients.

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Wednesday, March 23, 2016

9 essential rules for responsive image galleries

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Responsive design is an essential and necessary part of web development. One of the biggest issues with responsive web design as of late has been images. Many debate the best way to display images on a responsive site. And then, what about image galleries?

Image galleries feature far more complexity than single images; there are even more variables and things to think about when implementing entire responsive image galleries on your website. Let’s take a look at some helpful tips for implementing responsive image galleries the right way.

1) Slideshows: hide nav whenever possible

You might not have navigation elements on a tablet or mobile device, but on a desktop, it is a good idea to hide those elements until they are needed. Items like forward and back arrows and navigational dots should be set to only display when someone mouses over the sliding image gallery. This avoids distractions, and you avoid conflicts between content and nav elements. The entire experience feels less jumbled.

2) Avoid too many portrait images

If you are implementing a gallery that is a grid of images, you’ll want to choose images that are landscape oriented, or square if possible. This makes it easier to view them on a small screen. Portrait images would be fine on a smart phone in portrait mode, but the wide viewing area of a landscape oriented phone makes it tough to view portrait images. Landscape is best, but you can settle for square if landscape isn’t an option. All images can be set to fit within a viewing area, but portrait images on a landscape screen will appear very small. Your images won’t be viewed as intently as square or landscape images, which will fill more area of the screen and appear larger. When selecting images, be sure to keep the person viewing them in mind.

3) Use gestures on tablets & mobile

People love to use gestures on their touch screens. They feel more empowered when it feels like they are sliding an image, because the experience is more immersive. Trying to tap tiny arrows or navigational dots on a mobile device is too tedious. It is much more natural to be able to take your finger and swipe an image up, down, left, or right.

4) Avoid lightboxes: disable them on mobile

If you have images of products, like machinery or items that should be viewed in more detail (fabric, jewels, etc.), then a lightbox with larger images makes sense. Even then, they should only be used on the desktop. When you break down to tablet and mobile screen sizes, lightboxes should be disabled. They can cause a number of user experience problems. If something happens and the lightbox doesn’t size correctly, then they may not be able to access the exit button, or images may not display properly.

5) When using nav elements, make them unobtrusive

If you have a sliding image gallery with a significant number of slides, then navigation makes sense. You don’t want to make users wait to cycle through everything. They can easily click through at their own speed, get in, get what they need, and get out. When using these elements, make sure to tuck them in places that are out of the way. Don’t have navigational dots going over text or other links. Also, avoid overly complex controls. These take up a lot of space, distract users from the content, and create a cluttered look. Having dots that users can click to cycle through or skip to certain images, and having forward and back arrows is plenty. Don’t overdo it!

6) Don’t mix images & videos

Mixing different media is usually okay, but mixing videos in where they aren’t expected can cause problems. You don’t want a user to accidentally initiate a video, which plays sound for all to hear. Separate videos and images, so they know what to expect. No one likes those types of surprises.

7) Make sure images don’t scale beyond their maximum width

This is important, because you can avoid pixelated scaling of images that are too small for a space. Images should be large enough to fill 100% of a mobile device (for most cases), but desktop sized sites should set only the maximum width to 100%. I’ve seen some cases where someone has one of those large 27” displays, and when they drag out the browser width, the image scales with it, past its intended size.

8) Image scaling

If you have images scale, make sure they scale down, not up. It’s best to set exact dimensions for your images. Many times, a percentage is used for one dimension, while the other dimension is set to auto. For example, if you want an image to span 50% of the width of the browser, you’d set the image’s width to 50% and the height to auto.

9) Avoid using image captions

Image captions or any other accompanying text can cause all sorts of problems for you and your users. The first problem is that it is tough to fit the text on a mobile device. With smartphones, you have limited space as it is, but trying to add text can make the entire experience feel cluttered and crammed together. Another issue is that you are limited in the amount of text you can use. Adding a caption, or any extra text, adds the variable of responsive text into the mix. You have to consider word breaks, and how multiple lines of text will end up looking along with your image. If the text is used as an overlay, you also have to concern yourself with where it falls over the image. Light text over light area of the image will make the text unreadable. Contrast is key, and every image is different.

Conclusion

The bottom line when it comes down to any aspect of web design is that it has to work well, and have the user in mind. If no one can use your website, they won’t come back. Following these simple dos and don’ts of responsive image galleries will make it so that users won’t run into common problems when viewing your images.

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Tuesday, March 22, 2016

How to ensure MailChimp emails actually reach your users

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This tutorial will help you with the most important thing you probably aren’t doing for your MailChimp newsletter: ensuring its delivery. If your newsletter isn’t being delivered, then no training, or tips, or marketing tactics will matter.

Ensuring delivery basically means that you’ve got to prove that you are who you say you are, where your email address is concerned; because spammers and spoofers like to use other people’s email addresses to push their evil agendas. To avoid this, you’ve got to use MailChimp’s authentication methods, which is like a license plate for your email. It provides a trackable identifier that shows your subscribers that you’re legit.

Email hosts like Gmail, Hotmail, and even AOL all look to see if your email domain has a DKIM record (see: Authenticating your domain further down in this post to learn how to use it).

According to OpenDKIM, email authentication has jumped from 53% in 2015 to 67% so far in 2016. So, if you haven’t both verified and authenticated your email domain for your newsletter, you’re in the minority. ISPs are even talking about blocking unsigned email blasts, due to the massive amounts of email phishing that currently exist.

Thankfully, all it takes is a bit of proof. Or rather, proving that your email address and domain belong to you. You only have to do this once (unless you change your domain name).

Why it’s important to verify and authenticate

  • Authenticating your domain and email proves to your subscribers that you are who you say you are.
  • It also proves to MailChimp that they can trust you enough to show your email address without a bunch of “via mail13.wdc01.rsgsv.net” that typically shows up beside your name in Gmail, like the image below.
  • Speaking of Gmail, if you authenticate your domain, then Gmail will trust your emails enough to automatically load images (instead of asking your subscribers if they want to every time). They even wrote about it here.

Holy benefits, right?

What do you need?

  • Domain registrar access.
  • Enough knowledge about DNS records to add a TXT and CNAME record to your domain.
  • Patience, since even though you only have to do this once, it can take up to 24 hours for the changes to take effect.
  • Note first that domain authentication is only available if you send emails from a custom domain (e.g. john@johnsmith.com, not john@gmail.com).

Authenticating your email

Log into your MailChimp account and click on your name in the top right navigation. From this dropdown, click on the Account panel. Then click Settings and pick Verified Domains.

Click the Verify an Email Domain button. Next, type in the email address you use to send emails to your list and then click Send Verification Email. You’ll get an email with a code in it, so go to your inbox. Copy and paste that code into the Enter Verification Code field back in MailChimp.

Boom, you’re done. You’ll now see “Verified” under your domain on that screen.

Authenticating your domain

Now that your domain is verified, you need to authenticate it. On that same Verified Domains screen, click Authenticate beside your domain.

You’ll see a TXT record to add to your domain. It’ll be a code similar to (but not this exact code): “v=spf1 include:servers.mcsv.net ?all” Copy and paste that into a TXT record as a value in your domain’s DNS settings.

Next, scroll down to #2 on that screen and copy the CNAME and value to your domain. It’ll be similar to “k1._domainkey” as the hostname and “dkim.mcsv.net” as the value.

Click Authenticate Domain, and you’re done! (Note that it may not be instant since your domain registrar can take a few hours to update.)

This is what it looks like when everything’s gone according to plan:

Now your emails are much more deliverable.

Once you’re finished, images will load by default in Gmail, your email address won’t include a bunch of gibberish, and your emails will be much less likely to go to Spam or Promotions.

Happy emailing!

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US highways embroiled in typography battle

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We live in a world where every startup and its dog promises to change your life through design. The most important works of design, however, are the ones that many of us barely even think about. In this case, I’m talking about highway signs.

I don’t drive, but I used to be on the road a lot when I was a kid in Mexico. I practiced my Spanish pronunciation by reading off every sign out loud, much to my siblings’ dismay.

Beyond educating young children, highway signs are also responsible for helping drivers figure out where they want to go, and preventing accidents. In the United States of America, this has prompted an argument over typefaces.

As you might imagine, the importance of typography takes on a whole new meaning when people are driving down a highway in heavy metal machines. Drivers sometimes only have a split second to make decisions; if they can read a sign from farther away, they have an extra split second or two to react.

Highway Gothic (left), and Clearview (right).

The face causing all the drama is called Clearview, and it was designed by Donald Meeker. He started designing it in 1991 after deciding that he wasn’t happy with highway signs in Oregon. He worked with researchers at Penn State University to design a new face, hoping to increase the readability of signage.

Early studies indicated that he had been successful. In 2004, the Highway Administration gave his work their provisional endorsement. Many highway signs were changed or replaced.

However, further studies failed to support the conclusions that led the Highway Administration to endorse Clearview. In some cases, it was found to actualy reduce the readability of signage. Others posited that the initial increase in visibility had more top do with what the signs were made of, rather than the lettering.

The Highway Administration has since rescinded their endorsement, though they are not requiring the new signs to be replaced yet again. There just won’t be any new signs featuring Clearview.

Clearview’s proponents are disappointed to say the least, and have made their objections known. Naturally, with human lives in the balance, the argument is intense, for a debate about typefaces… as it should be.


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Monday, March 21, 2016

Twitter turns 10

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The microblogging platform that revolutionized how the world communicates and markets with 140-character snippets just turned 10.

It’s hard to believe that such an omnipresent service is just a decade old. Of course, the company has also been plagued by operational problems, and it still isn’t profitable. But Twitter’s lasting legacy is building a must-use platform that everyone—from designers, to marketers, to politicians, to celebrities—frequents.

Here’s a look at key moments in the company’s young history.

The very first tweet

Current CEO Jack Dorsey—who is in the middle of trying to raise the fortunes of a troubled company subjected to stagnant user growth and limitations that other social networks like Facebook and Instagram don’t have—unsurprisingly sent out the first tweet on March 21, 2006. Back then, Twitter was known simply as “twittr.”

Unbeknownst to him at the time, Dorsey’s first tweet would launch what would become one of the most popular social networks and websites in the entire world. In spite of the 140-character limit, people from all walks of life have found new ways to use brevity when communicating stream-of-consciousness thoughts to the world.

Logo changes

One of Twitter’s most iconic aspects it its simple logo: the blue Twitter bird. However, the way it appears today isn’t how it originally was conceived and presented to users. Today’s current logo is really only the latest in a slew of design iterations.

At first, the bird was blue with a light-blue underbelly and a white spot where its eye should be. Then, the company made a radical design change by turning the logo into a cartoonish bird, complete with an eyebrow and feet. Deciding that was perhaps too silly, Twitter removed the feet in the next iteration, but made the bird almost aquamarine in color. The next iteration saw the bird lose its eye, go back to a darker blue color, and receive a new wing shape. Today’s version is the most minimal yet: the bird is simply a blue silhouette with no eye, feet or even a tuft of hair.

Twitter goes public

Perhaps nothing is more indicative of success for a young tech company than going public on the NYSE, which Twitter did on November 7, 2013. At the time the most hyped tech IPO since Facebook, the company’s stock has since floundered and is currently well below its IPO price of $26 a share—all without ever having stock-split.

Time will tell if Dorsey is able to turn around the struggling social network that hasn’t fared as well as Facebook.

Homepage design changes

As with all tech companies, Twitter’s homepage has undergone many design changes over the years. It’s interesting to see what the homepage looks like today, with its clean and white-space dominated center column and card-based design, and compare it to previous years.

In 2007, the homepage had an aquamarine border and a lengthier service description. By 2008, the company decided to switch over to landscape orientation and eliminate random user feed updates altogether. From 2009 to 2011, it continued to minimize its interface, highlighting the sign-in form more.

The future?

What does the next decade hold for Twitter? Chances are that it won’t go the way of MySpace even though it struggles to find its identity in a market dominated by social sites that allow friend-and-family updates galore. Too many people are simply hooked on the microblogging platform, and both companies and celebrities enjoy using the site as a way to break news.

 

Featured image, party image via Shutterstock.

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